pay per click advertising (ppc)

what's it all about?

Google Ads (formerly known as AdWords) was founded in 2003 and has been one of the strongest and most successful online marketing pillars for every size of business ever since.

Google Ads are the three or four advertisements you see at the top of a Google search page, above the ‘normal’ website listings. There’s usually a bunch of them at the bottom of each search page too.

Those ‘normal’ or ‘organic’ listings are there as a result of Google rating the contents and relevance of pages on your website and deeming them as worthy of being featured.

 

On the other hand, Google Ads are there because your business pays Google every time someone clicks on one of your links.

Google charges you nothing to get the adverts up there in the first place, but they do so every time your advert is selected by the person searching for your product, service, or solution. That’s why it’s called Pay Per Click – or PPC for short.

To get ranked and have your website visible as an organic listing can take weeks or months using Search Engine Optimation (SEO) skills. Please click here to check out our SEO services.

However, getting Google Ads PPC listings placed is almost immediate!


By the way, if you’re looking for information about advertising on Facebook, Instagram or Twitter, please click on this link to head over to our Social Media Marketing page.

what we do

OK, so you recognise the immediate benefit that Google Ads could have on your business, bringing you targeted sales leads every day. But you’ve got your hands full with actually running the business itself and maybe you don’t want to take the time – or can’t afford the time – to learn about all the intricacies, tips, and tricks of what it takes to run a successful Google Ads campaign.

That’s no problem! Here at Sound & Vision Marketing, we can provide you with full month-by-month management of your entire Google Ads account.

We’ll create your account, build the campaigns, create ad groups, research keywords, and write the adverts.

We’ll then provide ongoing account management services, monitoring, measuring, tweaking, testing, and improving so as to get you maximum return on investment.

how we do it

Our Google Ads Certified PPC expert has 7 years of experience managing Google ads across a range of industries.

ACCOUNT CREATION
First of all, we work with you to set up your Google Ads account –  if you don’t have one already.

CAMPAIGNS
We then build advertising campaigns for your different types of product ranges, services, locations, or keyword match types.

AD GROUPS
These are then created for specific areas of the products or services being offered.

KEYWORDS
A full list of keywords and key phrases is then created to provide your website with maximum exposure. And we look at a wider range of potential key phrases to get you the top spot rankings without blowing your monthly budget on the most obvious ones!

ADVERTS
Then write and create your adverts. Google’s artificial intelligence will display the best ad copy for each search.

 

account reviews & reporting

  • Your account will be reviewed and optimised after the first, second, and fourth week of running.
  • All metrics, including conversion rate, cost per click, and cost per conversion will be reviewed and adjusted where necessary.
  • Adjustments will be made for each area to maximise the number of conversions generated within your specified budget.
  • Along with our report, you will be sent a list of all the optimisations that have been carried out to increase the performance of your account.
  • Full reports will be sent to you every 30 days.

ongoing account optimisation

KEYWORDS
Keyword bids are optimised and new keywords are added to increase search exposure.

NEGATIVE KEYWORDS
From reviewing search query reports, negative keywords will be added to save you money.

DEVICES
Device bids will be optimised towards devices, driving performance.

LOCATIONS
Locations are added and bids are adjusted towards higher performing areas.

DAYS & TIMES
Bids are increased in favour of days and times driving the most conversions.

AUDIENCES
Audiences are added to target more profitable searches.

More text here if I need to.