Pay Per Click Advertisement

Whats it all about?

Google Ads (formerly known as AdWords) was founded in 2003 and has been one of the strongest and most successful online marketing pillars for every size of business ever since.

Google Ads are the three or four advertisements you see at the top of a Google search page, above the ‘normal’ website listings. There’s usually a bunch of them at the bottom of each search page too.

Those ‘normal’ or ‘organic’ listings are there as a result of Google rating the contents and relevance of pages on your website and deeming them as worthy of being featured.

On the other hand, Google Ads are there because your business pays Google every time someone clicks on one of your links.

Google charges you nothing to get the adverts up there in the first place, but they do so every time your advert is selected by the person searching for your product, service, or solution. That’s why it’s called Pay Per Click – or PPC for short.

To get ranked and have your website visible as an organic listing can take weeks or months using Search Engine Optimation (SEO) skills. Please click here to check out our SEO services.

However, getting Google Ads PPC listings placed is almost immediate!

By the way, if you’re looking for information about advertising on Facebook, Instagram or Twitter, please click on this link to head over to our Social Media Marketing page.

What we do

OK, so you recognise the immediate benefit that Google Ads could have on your business, bringing you targeted sales leads every day. But you’ve got your hands full with actually running the business itself and maybe you don’t want to take the time – or can’t afford the time – to learn about all the intricacies, tips, and tricks of what it takes to run a successful Google Ads campaign.

That’s no problem! Here at Sound & Vision Marketing, we can provide you with full month-by-month management of your entire Google Ads account.

We’ll create your account, build the campaigns, create ad groups, research keywords, and write the adverts.

We’ll then provide ongoing account management services, monitoring, measuring, tweaking, testing, and improving so as to get you maximum return on investment.

How we do it

Our Google Ads Certified PPC expert has 7 years of experience managing Google ads across a range of industries.

ACCOUNT CREATION
First of all, we work with you to set up your Google Ads account – if you don’t have one already.

CAMPAIGNS
We then build advertising campaigns for your different types of product ranges, services, locations, or keyword match types.

AD GROUPS
These are then created for specific areas of the products or services being offered.

KEYWORDS
A full list of keywords and key phrases is then created to provide your website with maximum exposure. And we look at a wider range of potential key phrases to get you the top spot rankings without blowing your monthly budget on the most obvious ones!

ADVERTS
Then write and create your adverts. Google’s artificial intelligence will display the best ad copy for each search.

& there's more..

AUDIENCES
These can be selected to target ads at specific demographics.

AD EXTENSIONS
These increase the ‘real estate’ of your adverts on Google as well as displaying more of your key sales messages and USPs.

LOCATIONS
Campaigns can be created to target specific locations by town, city, or radius.

AD SCHEDULING
A schedule can be created for your ads to run on specific days or certain times of day to maximise your visibility and your budget.

TRACKING
All available methods of tracking will be implemented to record the number of conversions generated from your account. Actions that can be tracked include phone calls, form submissions, and email link clicks.

GOOGLE ANALYTICS
This gives you further insights into how visitors access your website and their behavior while there. Google Analytics can also be used to create new audiences to add to your Google Ads account.

Account reviews & reporting

Your account will be reviewed and optimised after the first, second, and fourth week of running.
All metrics, including conversion rate, cost per click, and cost per conversion will be reviewed and adjusted where necessary.
Adjustments will be made for each area to maximise the number of conversions generated within your specified budget.
Along with our report, you will be sent a list of all the optimisations that have been carried out to increase the performance of your account.
Full reports will be sent to you every 30 days.

What we do

That’s no problem! Here at Sound & Vision Marketing, we can provide you with full month-by-month management of your entire Google Ads account.

We’ll create your account, build the campaigns, create ad groups, research keywords, and write the adverts.

We’ll then provide ongoing account management services, monitoring, measuring, tweaking, testing, and improving so as to get you maximum return on investment.

Ongoing account optimisation

And at only £250 per month (+ vat), Sound & Vision Marketing offers you one of the best value Google Ads management packages you’ll find anywhere.

Start your Google Ads sales campaigns today…

Keywords

Keyword bids are optimised and new keywords are added to increase search exposure.

Negative Keywords

From reviewing search query reports, negative keywords will be added to save you money.

Devices

Device bids will be optimised towards devices, driving performance.

Locations

Locations are added and bids are adjusted towards higher performing areas.

Days & Times

Bids are increased in favour of days and times driving the most conversions.

Audiences

Audiences are added to target more profitable searches.

our 3 step process

Evaluation, Creation &
Implementation

Step 1

Elevate & Discuss

We look at your current marketing activity and discuss the various options available to increase your market share and profits.

It might be a website revamp, an email campaign, article marketing, paid advertising, your social media profile or a combination of the broad range of services we can offer you.

Step 2

Create

The agreed marketing plan is then actioned. We write all the content for you and combine it with the required technical aspects of each ‘marketing pillar.’

Step 3

Publish &
Promote

It’s now time to push that ‘Go’ button! Each element of your new marketing activity now swings into action, creating new brand awareness, new enquiries and new business.

TESTIMONIALS

Stand out from the
crowd like our clients.

David at Sound & Vision Marketing continues to provide me with a wide range of services to help raise the profile of my business.
These include creating a new website (with all the written content), Google Ads PPC management, email marketing, and useful advice on social media marketing.
It’s been a clear advantage that he’s been in the same industry as me for over 40 years. This means that he ‘gets it’ when it comes to understanding our market sector, making things much easier when developing ideas between us.
Throughout the process, David has displayed his excellent skills in multiple areas, and I can highly recommend him and Sound & Vision Marketing for your ongoing marketing requirements.

Having decided to expand the reach of my business with a new website and additional marketing activities, I appointed David Nibbs of Sound & Vision Marketing to run the entire project, which included writing all my website words.
As David has been in my industry for many years, he understood my business and what I wanted to achieve. That made it so much easier for me to convey my ideas.
I’m pleased to say that he’s done an excellent job for me to date, and I’ll continue to employ his marketing expertise in the future. Highly recommended.

We wanted to raise our business profile with aspects of marketing we’d not used before. We engaged Sound & Vision Marketing services, and case study writing was first on the list.
Having recently completed public address and background music installations for a chain of garden centres, David created an excellent case study on the subject.
He made it interesting, informative, easy to read, and very customer-focused – emphasising the benefits of our skills and services experienced by the end-user.
We’ll now be using this case study across several areas of our marketing activities, and I’m hopeful that we can make this a great long-term working relationship with Sound & Vision Marketing.

Having known that David had many years’ experience in the AV industry, I had no hesitation when arranging for him to write content for our website.
It’s a very specialist industry, and we felt that the correct terminology needed to be used, but written in a way that made the content interesting, informative, and above all, in a way that our customers could relate to.
I hope it’s the first of many case studies that David will write for us.

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Let’s create something extraordinary together

Schedule a free consultation with our team and let’s make things happen!

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Pay Per Click Advertisement

Whats it all about?

What we do

How we do it

& there's more..

Account reviews & reporting

What we do