what's it all about?
The sole purpose of search engine optimisation (SEO) is to get your website seen and trusted by the search engines in order to increase the rankings of your pages and hopefully displayed on the hallowed Page One.
SEO concentrates on the organic listings which are those below the paid-for adverts and it’s worth noting that 94% of visitors to a page of website search results prefer to click on the ‘organics’ rather than the ads!
There are two parts to SEO – the copywriting stuff and the technical stuff – and here at Sound & Vision Marketing, we can provide you with both services.
it's all in the words
SEO copywriting is the practice of producing well-optimised content that attracts website visitors and allows the Google search engine to better represent your content on search engine page results.
In other words, SEO copywriting is writing content that Google can understand. And, at the same time, it needs to be the type of content that people want to read, link to and share.
the main aspects...
Whilst there are several other elements of SEO copywriting to take into account, the main ones are:
Headlines (Titles) – This is one of the most important elements as it’s your headlines that catch the attention and entice the reader to read on. Having keywords in your title is also important when people link to you. This is also an important factor for Google to determine that a particular page is in fact about a particular subject.
Meta Descriptions – These are short, text-based descriptions of what’s on a page. Keeping them under 165 characters will result in the full description being visible in the search result. Starting the meta description with the relevant keyword phrase also helps the searcher and Google in confirming that the content is relevant to the search.
Keywords – An SEO copywriter will identify all the keyword phrases for each piece of written content. This is probably the most important element because successfully targeting the right keywords and phrases has to go hand in hand with the search intent of your website visitors.