The sole purpose of search engine optimisation (SEO) is to get your website seen and trusted by the search engines in order to increase the rankings of your pages and hopefully displayed on the hallowed Page One.
SEO concentrates on the organic listings which are those below the paid-for adverts and it’s worth noting that 94% of visitors to a page of website search results prefer to click on the ‘organics’ rather than the ads!
There are two parts to SEO – the copywriting stuff and the technical stuff – and here at Sound & Vision Marketing, we can provide you with both services.
SEO copywriting is the practice of producing well-optimised content that attracts website visitors and allows the Google search engine to better represent your content on search engine page results. In other words, SEO copywriting is writing content that Google can understand. And, at the same time, it needs to be the type of content that people want to read, link to and share.
Whilst there are several other elements of SEO copywriting to take into account, the main ones are:
Headlines (Titles) – This is one of the most important elements as it’s your headlines that catch the attention and entice the reader to read on. Having keywords in your title is also important when people link to you. This is also an important factor for Google to determine that a particular page is in fact about a particular subject.
Meta Descriptions – These are short, text-based descriptions of what’s on a page. Keeping them under 165 characters will result in the full description being visible in the search result. Starting the meta description with the relevant keyword phrase also helps the searcher and Google in confirming that the content is relevant to the search.
Keywords – An SEO copywriter will identify all the keyword phrases for each piece of written content. This is probably the most important element because successfully targeting the right keywords and phrases has to go hand in hand with the search intent of your website visitors.
Content – Unique, frequently updated and substantial content (of at least 300 words) is what search engines like. Conversational style writing is preferred as it’s more user-friendly but all content should remain tightly on-topic and based around the appropriate keywords. The content must be very much focused on the user, so the SEO copywriter needs to know exactly who the content is aimed at, keeping the writing relevant. Presentation and structure are also important elements of an SEO copywriter’s work.
Page Links – These are how search engines see that your website is connected to the rest of the web. It also shows that your content is useful enough to link to other relevant online content. Adding outbound links to content indicates that you value what other people have to say which, in turn, increases the value of your own website.
To discuss Sound & Vision Marketing providing SEO copywriting services for your website, book a call today…