The sole purpose of search engine optimisation (SEO) is to get your website seen and trusted by the search engines in order to increase the rankings of your pages and hopefully displayed on the hallowed Page One.
SEO concentrates on the organic listings which are those below the paid-for adverts and it’s worth noting that 94% of visitors to a page of website search results prefer to click on the ‘organics’ rather than the ads!
There are two parts to SEO – the technical stuff and the copywriting stuff – and here at Sound & Vision Marketing, we can provide you with both services.
Technical SEO is the process of ensuring that your website meets all the technical requirements of the search engines, with the aim of achieving improved organic rankings.
Your website can have the very best content, but if your technical SEO is not up to scratch, then you’re not going to rank. At the most basic level, Google and other search engines need to be able to find, crawl, render and index all the pages on your website.
So why should you do technical SEO?
Google wants to present its users with the best possible results for their query, so their robots crawl and evaluate web pages on many factors. Some of these are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. So, to be rewarded with higher rankings, you have to improve the technical aspects in order to help the search engines crawl and understand your site.
A strong technical foundation makes for a better experience for users and search engines alike. These are the most important aspects of technical SEO:
Speed – Website pages need to load fast. These days it’s estimated that if your site doesn’t open within 3 seconds, people will just move on, resulting in a missed opportunity for you and your business.
Crawlability – Search engines use robots to crawl across your site. They follow links to discover the content and a good internal linking structure will make sure they can understand what’s the most important content on your site. Good technical SEO helps the robots do their job.
Dead Links – Perhaps even more annoying than a slow load speed is landing on a page that doesn’t exist. Search engines as well as visitors don’t like dead links as they diminish the user experience.
Duplicate Content – If you have the same content on multiple pages of your site – or even on other sites – search engines might get confused. With pages showing the same content, which one should they rank highest? As a result, they might rank all such pages lower.
Security -Nowadays, making your website safe for users to guarantee their privacy is a basic requirement. A technically optimised website is a secure website.
Structured Data – This helps search engines better understand your website and your business. Structured data can tell search engines exactly what products or services you have on your site, as well as giving you the opportunity to provide all kinds of detail regarding your offerings. Implementing structured data will result in a better understanding by search engines to then make you stand out in the search results.
An XML Sitemap – This is a list of all your website pages, serving as a road map for the search engines. It makes sure that they don’t miss any important content.
To discuss Sound & Vision Marketing providing technical SEO services for your website, book a call today…